Terms of service

Who we are

Vertana is a brand of Cadence Management and Consulting LLC, a Colorado limited liability company. We are a marketing and operations agency for small businesses. We are not a law firm, an accounting firm, or a medical provider, and nothing we deliver is legal, tax, or medical advice.

Services and deliverables

Our monthly plans cover the work described on our website and in your signup or proposal, which can include website hosting and care, Google Business Profile management, social posts, a newsletter, search engine and AI search optimization, and JB's text line. Bigger builds, such as a new website or a booking system, are quoted separately, and the written quote sets their scope, price, and timeline.

If your proposal and these terms disagree, the proposal controls for that engagement.

We work to improve how your business shows up on Google, in ChatGPT, and elsewhere, but no one controls those results. We do not promise rankings, traffic, leads, or revenue. Search rankings usually take six to nine months to move, and any timing we give you depends on your approvals and on the access you give us.

Billing

Monthly plans are billed in advance at the start of each billing cycle and continue month to month. There is no long-term contract.

You can cancel at any time by emailing hello@vertana.ai. Cancellation takes effect at the end of the billing cycle you are in, and we do not refund partial months except as described under the deliverables guarantee below.

Advertising spend, such as Google Ads, is paid by you directly to the ad platform and is not part of our fee. Quoted projects follow the payment schedule in their quote.

If a payment fails or an invoice goes unpaid for 15 days, we may pause work until it is paid. We will give you at least 30 days' notice by email before we change the price of your plan.

Your approvals and access

Nothing goes out in your name until you approve it. That includes posts, newsletters, review replies, and website changes. If you tell us in writing that a category of routine work may go out without approving each item, we will follow that instruction until you change it.

To do the work, you may connect accounts to Vertana, such as your Google Business Profile, Instagram, X, or website host, or add us as a manager. We use that access only to do the work you have asked for. We store sign-in tokens encrypted, and you can remove our access at any time in the platform's own settings or by asking us to disconnect it.

Posts we publish for you also have to follow each platform's own rules, including those of Google, Meta, and X. A platform can remove content or restrict an account on its own, and that is outside our control.

JB and AI-assisted work

JB is an AI agent, and we use AI tools to draft content, answer questions by text, and organize work. AI can make mistakes, which is one reason you approve what goes out under your name. Please review drafts for accuracy before you approve them, especially facts about your services, prices, and credentials.

Deliverables guarantee and how to flag a miss

Our guarantee covers the specific deliverables listed in your plan for each billing cycle, such as the number of posts or the newsletter for that month. It does not cover rankings, traffic, leads, or other results, and it does not cover work that was delayed because an approval or access we asked for had not been given.

If we miss a deliverable, tell us in writing at hello@vertana.ai within 30 days after the end of that billing cycle. We will respond within 5 business days, and we will either deliver the missed item or credit you for it on your next invoice.

Your responsibilities and compliance

You are responsible for the accuracy of the information you give us and the content you approve, and for having the rights to any photos, logos, or other material you send us.

Many professions have their own advertising and privacy rules. You are responsible for following the rules that apply to your business, and we will work with you to follow them.

For law firms, a responsible lawyer at the firm approves each newsletter issue and each piece of advertising before it goes out, review replies are never posted automatically, and we sign a confidentiality agreement on request.

For medical and health businesses, we sign a business associate agreement before any protected health information is involved. Any patient mailing list stays in a HIPAA-compliant sender covered by that agreement and never in our own systems, and review replies are never posted automatically.

We will never ask you for a list of your clients or patients. When something like a newsletter needs recipients, you decide who to include and share only names and email addresses through the tool we agree on.

Ownership

Once you have paid for it, you own the content we create for your business, including your website copy, posts, and images we make for you. You keep everything you already owned.

We keep our own tools, templates, software, and methods, and we may reuse general know-how from our work. We will not name you as a client or quote you without your written permission.

Confidentiality

We keep your non-public business information confidential, use it only to do your work, and share it only with the service providers we need to deliver that work, who must protect it too. This does not cover information that is already public, that we already had, or that we are required by law to disclose.

Limitation of liability

To the extent the law allows, neither side is liable to the other for indirect, incidental, special, or consequential damages, such as lost profits or lost business, even if it was told they were possible.

To the extent the law allows, our total liability for any claim connected with our services is limited to the fees you paid us in the three months before the event that caused the claim.

Indemnity

You will defend us against claims that come from content or material you provided or approved, from your accounts, or from your business's compliance with the rules that apply to it, and you will cover the resulting losses. We will do the same for claims that original work we created for you infringes someone else's intellectual property.

Text messages

If you opt in to texts from Vertana at (888) 618-4769, the program terms on our text messaging page apply. Message frequency varies, and message and data rates may apply. Reply STOP to opt out or HELP for help at any time.

Privacy

Our privacy policy explains what information we collect, how we use it, and how to ask us to delete it. It is part of these terms.

Ending the relationship

Either side can end a monthly plan at the end of any billing cycle. When it ends, we will help you take over your accounts and content, return or transfer anything you own, and disconnect our access. Sections that by their nature should last, such as ownership, confidentiality, limitation of liability, and indemnity, continue after the relationship ends.

Governing law and disputes

Colorado law governs these terms. If a dispute comes up, we will both try in good faith to resolve it by talking for 30 days first. If that does not work, the state and federal courts in Denver, Colorado, will decide it, and both sides agree to their jurisdiction.

Changes to these terms

We may update these terms from time to time and will post the new version on this page with a new date. If a change materially affects current clients, we will email you at least 30 days before it takes effect.

Contact

Questions about these terms can go to hello@vertana.ai or (888) 618-4769.